THE CORNER TOUR
A tour across Spain showcasing Seesonss iconic trucker caps
through pop-ups, local collaborations, and city-inspired designs.
Each stop featured a kiosk where local artists created exclusive caps
for their city, turning every location into a unique experience connected
to its community. The kiosks offered a unique, approachable experience
that reflected the brand’s lowkey identity.
Alongside the main products, city pins and custom newspapers were
developed, expanding the narrative and reinforcing the brand’s visual
identity and storytelling.
ROLECreative Direction
Creative Direction Jonathan Tello
Art Direction Raul Marroquí
Graphics Max
Artists
Oatmeel1
Borja Silgado
Ourisazo
Cos915
Special thanks Grefusa & Red Bull